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Prospectus 2025-26 New Admission
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Bachelor of Business Administration (BBA)

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BBA
Three-Year UG Programme

Management, strategy, leadership — start here

The Bachelor of Business Administration is a three-year undergraduate programme that builds a strong foundation in management, business strategy, and leadership — preparing students for careers in the corporate world or for further studies such as MBA.

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At a Glance

Course details

Course NameDurationSeatsEligibility
BBA 3 - Year 40 seats + additional seats provided by the university

10+2.

Centralised through DHE.
Centralised admission — Admission to the BBA programme is conducted centrally through the Directorate of Higher Education (DHE), Chandigarh Administration. Applicants must follow the DHE counselling process; please refer to the Prospectus and the DHE notifications for the current schedule.
Programme Highlights

What sets the BBA apart

Business Fundamentals

Strong focus on finance, marketing, operations and human resources.

Case-based Teaching

Real-world business projects and applied case studies.

Industry Connect

Workshops and guest lectures by industry practitioners.

Soft Skills

Emphasis on communication, teamwork and leadership.

Internships

Internship opportunities with local and regional organisations.

Curriculum

Core Subjects

Indicative — The list below reflects the broad areas covered. For the current semester-wise syllabus, please consult the latest Prospectus or Panjab University's official BBA syllabus.
  • Principles of Management
  • Business Economics
  • Financial Accounting & Analysis
  • Business Communication
  • Marketing Management
  • Human Resource Management
  • Organisational Behaviour
  • Operations & Production Management
  • Business Research Methods
  • Strategic Management
  • Entrepreneurship Development
  • Business Laws & Ethics

Duration

Three years (six semesters).

Eligibility

Pass in 10+2 from a recognised board in any stream. Admission is centralised through the Directorate of Higher Education (DHE), Chandigarh Administration.

Career Opportunities

BBA graduates typically go on to MBA programmes or directly enter careers in sales, marketing, HR, operations, banking, financial services, and family businesses. The programme is also a strong base for aspiring entrepreneurs.